MODULE 2

Get The Click With Ads That Convert

This week is all about creating your ad copy and images to get the click!  It’s the first point of contact with your brand new clients and it’s critical to get it right to ensure you’re attracting the right clients and getting them into your online sales funnel.

Included this week is everything you need to create your own high-converting ad copy and images.

If you’d like to have your ad copy and images created for you by our team who’s created hundreds of ads, email us at tammy@fbfaucet.com and we’ll send you off more information.

IMPLEMENTATION VIDEOS

Ad Creation Sweetspot

Anatomy of a Facebook Ad

Facebook Ad Images

Facebook Ad Images Best Practices

Choosing Stock Images

Facebook Ad Copy

Short-Copy Facebook Ads

Long-Copy Facebook Ads

At least one of your Facebook ads should be a long-copy ad based on your Connection Story – as in most markets you will get a much higher conversion rate.  Exceptions include product companies.

The 9 Ingredients of a Perfect Facebook Ad

The Yes Question

Open with a sentence that your ideal client and only your ideal client will answer “YES” to.

Rapport Builder

Connect to your audience, followed by the Mindset Shift.

Irresistible Freebie Positioning

The perfectly positioned peek at your highly-valuable gift.

Time Limiter

Create tension to act with words like “Now”.

Call to Action

Clear and concise instructions on what to do next.

Code URL

Code URL to get the click.

Scroll-Breaker Image

Get the “lean-in” from your tribe.

Headline Clincher

Free claim, irresistible offer name, and a big benefit statement.

Cliff Hanger Big Benefit

Leave them wanting more!

Keep this template beside you as you create future ads as a reminder of the principles of the Anatomy of a Perfect Facebook Ad Masterclass.

TOOLS

Facebook Ad Bank

Model these highly successful ad campaigns to increase your chances of immediate success! http://www.fbfaucet.com/fbfadbank

Facebook Ad Image Gudelines

Facebook’s guidelines for using text on ad images:
https://www.facebook.com/business/help/980593475366490#exceptions

Facebook’s tool to check the text % in your images:
https://www.facebook.com/ads/tools/text_overlay

Image Sources

Pay per image or subscriptions:   http://stockfresh.com/
7 Days of free downloads on trial:  https://www.graphicstock.com
Free images (please review the terms of use carefully)  http://www.freeimages.com/

NEXT SESSION

MODULE 3

Insider Facebook Ad Secrets

Discover the secrets of Facebook Ads Manager to create the best performing ads at the lowest cost. You’ll:

  • Create your ads in our easy to use cut-and-paste template so you have your ads DONE in a matter of minutes.
  • Learn the client targeting tricks that allowed me to turn $126 of ads into almost $20,000 of income.
  • Discover how easy Ads Manager is to use (it’s just a form!) with my easy to use template.

 

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