MODULE 3

Insider Facebook Ad Secrets

Yahoo! Let’s get your ads live!

This week is all about getting your first test ads live on Facebook so you can start bringing in leads ASAP!  You will be creating your test images and sample headlines…

Module 3

Yahoo! Let’s get your ads live!

This week is all about getting your first test ads live on Facebook so you can start bringing in leads ASAP!

GET YOUR FIRST ADS LIVE! HOW-TO VIDEOS

Step 1 – Initial 1x Set-Up

A.  Set Up Your Facebook Ad Account

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

B. Create Your Facebook Pixel for Cheaper Ads & More Profitable Leads

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

Get your Facebook pixel. Facebook ads manager:  http://facebook.com/ads/manager

 

C. Copy Your Facebook Pixel & “Events” Codes

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

Get your Facebook pixel. Facebook ads manager:  http://facebook.com/ads/manager

 

D. Install Your Facebook Pixel for Cheaper Ads & More Profitable Leads

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

E. Test Your Facebook Pixel for Cheaper Ads & More Profitable Leads

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

Check your Facebook pixel using this Chrome extension:

https://developers.facebook.com/docs/facebook-pixel/pixel-helper

 

Step 2 – Set Up Your First Ads

A. Navigating Ads Manager

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

Facebook Ad Structure

3 Tiers to Every Ad Campaign

B. Naming Your Ad Campaigns for Easy Mangement

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

C. Set Up Your Ad Campaign (Set Ad Type: Click vs. Conversion)

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

D. Set Up Your First Ad Set (targeting)

Setting Up Your Targeting (and Other Ad Set Details)

(For better viewing, please click the arrows in the top right corner of the video to go full screen.)

Facebook Ads Manager: https://www.facebook.com/ads/manager

For a regular audience you should aim for an audience size of approximately 500,000 to 1.5 million.  (This does not apply to local business ads.)

Mastering Your Targeting for Maximum Results

E. Set Up Your First Ad (copy and image)

Step 3 – Set Up Your First Test

A. Copy Your Ad to Set Up Your First Test

TOOLS

Facebook Ad Manager

Set up your billing details and get your tracking pixel.

Facebook ads manager:  http://facebook.com/ads/manager

(Login to your personal Facebook account first.)

NEXT SESSION

MODULE 4

Your “Winning Ads” Testing Sequence

Learn to scale your ads without increasing your ad costs. You’ll learn:

  • Access my Profit Testing Ad System to find your “winning” ads.
  • Learn the insider secrets to use the power of Facebook data to increase your ROI.
  • Identify your winning ad image, winning “yes” question, winning headline, and winning copy.

 

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